brief one

Cawley Nea\TBWA have given us our first brief and what a brief. One of us lucky upstarts will have an ad made and on tv by October. I know I was in shock too!

The Client//Irish Museum of Modern Art (IMMA)           

The Product//The Moderns exhibition

Description//For the first time in history the entire IMMA building is going to be given over to Ireland's national modern collection - every wing, every floor, every gallery. There will be 300 works on show, the vast majority of which are Ireland's modern collection but will also be accompanied by contextualising piceces, for example Eileen Gray furniture.

The show co-insides with IMMA's 20th year.

Message//1. What & where is IMMA? 2. Come & see your own art collection

Tone//Kooky not stately, inspiring not scholarly, self-mocking not pompous.

Target Audience//The unconverted

Deliverables//1 x 20sec TV ad

Other points to consider//How can the TV ad be backed up via digital and guerilla marketing?

Note//This is a real brief. From the concepts put forward, one concept will be chosen to be made into an ad. All advertising Upstarts will participate. Pearse McCaughey will act as Creative Director & Fiona Kinsella as Production Supervisor, Hugo Jellet from IMMA will be on the selection panel.

I'm off to IMMA to get inspired, no time to waste!